Explanation:
It is not a contradiction to say that motivational theory advocates the recognition of individual differences and at the same time also suggests paying attention to members of different groups.
This is due to the fact that people have distinct personality, values and skills, which in an organizational environment must be properly recognized and developed so that it can be integrated into a group and contribute to the different characteristics that integrated will assist the organization in reaching its goals. goals and objectives. It is important that the organization observes the strengths of each employee and seeks strategies to develop them to improve individual and collective work and productivity.
The theory of content in motivation is relevant in this context, as it is a theory that focuses on what motivates the human being and enables the process by which organizations are able to analyze and understand what are the main motivational sources of their employees in the company, which adds the benefits of working in a process of continuous improvement that involves satisfaction, motivation, innovation and maintenance of staff.