Answer: Emergent Strategy
Explanation:
An emergent strategy is an approach to take action not stated or planned in the initial stage but emerges and develops with time in an organization during an ongoing project as the organisation changes and advances.
This realized strategy helps to identify unforeseen circumstances that arises during implementation of task and therefore the organisation will have to incorporate the result from new strategy which will be beneficial in the long run especially for future purposes.
Here in Omnitone organisation, the coming up with new colors during experimenting with colors which became popular showed implementation of emergent strategy.