The definition of __________ is "The tools, techniques, processes, and activitiesthat accelerate any product development lifecycleto produce higher quality, more reliable, and moresecure products or projects to market on time."
In marketing, digital innovation refers to using new technologies and methodologies in order to accelerate the development and production of new products or services. In other words, through the use of technology we can shorten the product development stages in order to offer better products faster.
