Select the true statement about the relationship between law, ethics, and business.

a. Ethical business practices and conduct have value only to the owners and managers of a business.
b. Ethical business practices and conduct generate goodwill that can be measured in the monetary value of a business.
c. Ethical business practices and conduct increase employee and customer satisfaction, but do not affect a business' bottom line.
d. Ethical business practices and conduct are more important to the short-term success of a business than the long-term.