Answer:
Mohave Corp.
1. The increase in profit if Mohave sells the Rosa Umbrella with the additional decorations is:
= $67,000.
2. Mohave should add the decorations to the Rosa Umbrella. It makes some profits unlike when the Umbrella is without decorations.
3a. The increase in profit if Mohave sells the Rosa Umbrella with the additional decorations is:
= $63,000.
3b. Mohave should still add the decorations to the Rosa Umbrella. It makes some profits unlike when the Umbrella is without decorations.
Explanation:
a) Data and Calculations:
Rosa Umbrella Decorated Umbrella
Estimated demand 22,000 units 22,000 units
Estimated sales price $24.00 $34.00
Estimated manufacturing cost per unit
Direct materials $14.50 $16.50
Direct labor 3.50 6.00
Variable manufacturing overhead 2.50 4.50
Fixed manufacturing overhead 5.00 5.00
Unit manufacturing cost $25.50 $32.00
Additional development cost $10,000
Total revenue $528,000 $748,000
Total manufacturing cost 561,000 704,000
Additional development costs 10,000
Operating profit ($33,000) $34,000
Increase in profit = $67,000 = ($33,000) - $34,000
Decreased Demand to 20,000:
Total revenue $528,000 $680,000
Total manufacturing cost 561,000 640,000
Additional development costs 10,000
Operating profit ($33,000) $30,000
Increase in profit = $63,000 = ($33,000) - $30,000
