Answer:
that we are in a transition from an economy of scale to an economy of choice. It presents the historical context of how design relates to the economy of scale, and why underlying forces of that economy reduced the relevance of user experience and focused design practice on appearance. It discusses why manufacturers now meet the desire for more consumer choice through over-production. It explains how this leads to an “innovation gap” in which companies know how to make anything without knowing what to make.
Explanation:
