Now consider the case of Purple Panda Industries. Many of Purple Panda Industries’s customers have expanded to India. Consequently, Purple Panda Industries has decided to expand its operations to India to better serve its customers. Purple Panda Industries has decided to go global in order to:
a. Diversify
b. Retain customers
c. Protect processes and products

Respuesta :

The correct option is A. In the case of Purple Panda expanding its operations to India that's led to Diversification.

What is the meaning of Diversification?

A growth strategy known as diversification is expanding your business into a new market or industry while also developing a new product specifically for that market.

Thus, the expansion of Purple Panda operations in Indian markets led to the Diversification of its business because it is expanding that business into a new market or industry while also developing a new product specifically for that market.

Learn more about Diversification here:

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