To be effective, market researchers must systematically collect, record, analyze, and interpret data.
Market research is a that systematic process which collects, analyzes, and interprets the qualitative and quantitative data about the potential customers as well as existing users, competitors, and also the target market.
Businesses use different market research results to create different products, experiences, and messages to attract and maintain a very solid customer base.
For example, companies use different market research programs to gauge customer sentiment, gain competitor insights, fix brand perception, create, to name a few.
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