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A company’s success in achieving a meaningful __________ presence hinges largely on its ability to design and execute a marketing program that capitalizes on the unique value-creation and relationship-building capabilities of internet technology.

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Hagrid
The answer to the question is "Marketspace".
A company’s success in achieving a meaningful MARKETSPACE presence hinges largely on its ability to design and execute a marketing program that capitalizes on the unique value-creation and relationship-building capabilities of internet technology.

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