The choices on this problem are;
a. Educate the customerb. Reassure the customerc. Convey informationd. Establish credibilitye. Be remembered
I think the answer is e. be remembered. Branding instills a connection between the customer and the business. The business gains a sense of popularity by having a brand that people can relate themselves. " Just Do It" gives motivation and message to do and decide on something that a person would like to do. Somehow it is an advice of independence and freedom to choose. It is a marketing strategy.
