The global market entry strategy that Mary Kay used when it entered India was the exporting market entry strategy. The priorities of Mary Kay when doing business was God first, family second and career third. In India however it was adapted that faith first, family second and career third. Mary Kay does this for the purpose of the religion and for the sake of respecting those who practice their religions.
The answer is "direct investment in Indias market and joint venture with local businesses".
Joint Venture is a typical type of working together in India. Most foreign direct investments are made in a Joint Venture business. A Joint Venture as the term proposes, is a business assention in which at least two accomplices consent to contribute and co-work towards interests in maintaining a business with a goal of accomplishing the business objective. Joint Ventures might be value based or legally binding. It could include altogether new business or extend officially existing business.
