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In fergus craik and endel tulving's experiment, the deeper, _____ encoding yielded better memory than the shallow processing elicited by the other encoding techniques.

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I believe the answer is: semantic encoding

Semantic encoding refers to putting the core meaning of a certain words, phrase ,or picture  in our memory rather than only putting the sound or how those things look like. The experiment concludes that memories that acquired through semantic encoding would stay much longer compared to normal method.

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