Kendrick Lamar takes to the streets in the new music video for his latest single, “i.” The visuals for the track begin with a fight breaking out in a nightclub. After the party is interrupted, Kendrick leads the club-goers outside for a journey around the streets of Los Angeles.
As he wanders the city, Kendrick encounters scenes of poverty and crime, as well as a man who’s about to commit suicide. By the end of the track, Compton’s “good kid” finds himself back at empty club.
Kendrick Lamar is set to perform on the November 15th installment of NBC’s “Saturday Night Live.”
Leave a Reply