Actress Kerry Washington is using her celebrity to help domestic violence victims by partnering with All State and rocking a nice purple purse.
Check out the details below.
On Monday night, Scandal‘s superstar Kerry Washington hosted the launch of the 2014 Allstate Foundation Purple Purse Program dedicated to educating women about domestic violence and financial abuse. In a PSA Kerry Washington shared the following stats:
“One in four women will be a victim of domestic violence,” Kerry says in a PSA for the organization. “Finances are almost always a weapon of choice. Taking away access to cash, destroying credit, jeopardizing jobs; financial abuse leaves invisible bruises that can take decades to heal.”
The purple purse is a metaphor to bring about awareness for domestic violence awareness. Purple is the color of domestic violence awareness, and the purse is a source of EMPOWRMENT for women.
The fashionable starlet is using her purse as a social/political statement. Check out the PSA below:
Only 500 purse will be made: some will be given to celebrities to carry on the red carpet to draw attention to the issue, some sold as fundraisers and others gifted to domestic abuse survivors
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