solange-knowles-puma-directorPretty much everyone agrees that Solange Knowles is setting herself up to be a style icon.  The singer, songwriter, label CEO, and mother can now add a new title to her list of duties.  ART DIRECTOR & Creative Consultant Solange Knowles. solange-knowles-puma-director 2Solange rocked Puma’s in her “Lovers In The Parking Lot” video, and during the promo of “Saint Heron”.  Will we see Solange’s patterned looks on Spring footwear???  See what the style maven had to say about her new gig below!  I’ll tell you thins much, she is VERY excited!

After years of art directing my own projects and visuals ( music videos, photo shoots, album artwork, web content ect)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers@gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!

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