ChatGPT is not just answering questions anymore. As of November 10, it is a business directory — and business owners can now claim their own profile inside it, the same way you claim your business on Google.
OpenAI launched “Businesses in ChatGPT” in beta, and it matters because of the size of the room: OpenAI says 1.2 billion people use ChatGPT every week. When those people ask ChatGPT where to buy something, who to hire, or which business to trust, ChatGPT gives an answer. Until now, businesses had zero say in what it said about them. That just changed.
What you actually get
Through the new Business Hub, an eligible business can claim its profile and, once verified, control the facts: your website, your description, your logo, your delivery and return policies — and you can add product feeds with real prices and availability, so ChatGPT stops guessing.
You also get receipts. Business Hub shows you aggregated insights from the last 28 days: how many times your business was mentioned, how many clicks your website got from ChatGPT, and the “discovery topics” — the common themes in conversations where your site was cited. For an online business, a mention counts when ChatGPT references your website. Owners have been paying outside companies to guess at this. Now OpenAI shows you the numbers itself.
And for eligible U.S. e-commerce and online service businesses, there is the biggest piece: a Business Agent. That is your own AI inside ChatGPT that answers customer questions using YOUR information — your products, your prices, your policies. The conversation is clearly labeled, it stays separate from ChatGPT’s regular answers, and when somebody is ready to buy, it sends them to your website to close the sale. The agent is free right now.
Who qualifies
Claiming is open to eligible businesses located anywhere ChatGPT is available — but at launch, you need a website to claim. Shopify merchants have the easiest road: you can connect your store from Business Hub or from your Shopify admin to streamline verification, and eligible Shopify products are already integrated into ChatGPT through Shopify Catalog. Local stores and restaurants can, for now, only claim a listing that already exists in the U.S. Business Agents are U.S.-only at launch, for eligible e-commerce and online service businesses.
How to claim yours — step by step
STEP 1: Go to chatgpt.com/business-hub, or open Business Hub in the ChatGPT sidebar, and search for your business.
STEP 2: Verify the business is yours. OpenAI offers a code by text, call or business email, a TXT record on your website’s domain — or connect your Shopify store.
STEP 3: Do the identity check. The blue check only appears after you pass an identity verification through Persona, which can ask for a government ID and proof you are authorized to represent the business. That same check is required before you can publish changes, see your insights, or build an agent.
STEP 4: Fix your facts. Load your real information — what you sell, your prices, your hours, your policies. Whatever ChatGPT has been telling people about your business, this is where you correct it.
STEP 5: Add your products. Connect your product feed with pricing and availability so customers see what you actually offer.
STEP 6: If you qualify, build your Business Agent, test it, and launch it — an employee who answers questions about your business inside ChatGPT, 24 hours a day.
The real talk
Claiming does not buy you a better spot. OpenAI says it plainly: claiming your profile “doesn’t change its visibility in ChatGPT,” and neither claiming nor advertising changes ChatGPT’s independent answers. This is not a ranking hack. It is control of your facts — and right now it is free, while OpenAI has not ruled out charging later. The owners who claim early are the ones whose information is correct when customers come asking.
We are doing this ourselves today: Tees & Quotes is claiming its ChatGPT profile and feeding it the store’s real prices and policies, because when somebody in Atlanta asks ChatGPT about custom t-shirts, we want the answer to come from us — not from a guess.
Business owners: have you claimed yours yet, or are you letting ChatGPT keep making up answers about your business?
Start here: Business Hub — https://chatgpt.com/business-hub
OpenAI’s announcement — https://openai.com/index/introducing-businesses-chatgpt/
(Spotted by @heytony.agency. Images: OpenAI.)
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