Paula Deen has hired D.C. crisis firm Smith & Co. you all know her as the real Olivia Pope & Associates. Paula ’s management team reached out to Smith & Co. after the N-WORD hit the fan and the butter mogul faced backlash and loss of sponsorship.
Paula Deen’s management team decided they need some real help and have reached out to Judy Smith’s Smith & Co.
Smith & Co. CEO Judy Smith, declined to comment to ABC News.
We see Judy Smith’s hands in the sudden interview with Paula Deen and Matt Lauer on the ‘Today Show’. Paula looked reserved but during the course of the 13 minute interview she broke into tears and shared that she is not a racist. Paula cited she only used the N-Word once and that was after being held at gunpoint.
Paula Deen has a lot to cry about. She has lot her gig with Smithfield Foods and The Food Network. Recently dropped by Caesars Entertainment, which has four Paula Deen-branded restaurants in its properties. QVC has not announced their plans for the Buttery Mogul who has turned sour.
Smith & Co. will likely try to focus attention on the business partners that have stuck by Ms. Deen so far, including Novo Nordisk, maker of the diabetes treatment Victoza; Springer Mountain Chicken; Landies Candies; and Tasty Blend Foods.
“Tasty Blend Foods was very pleased with the Paula Deen interview given this morning on the Today Show,” Tasty Blend said in a statement Wednesday.
“We appreciate her commitment and how she stepped up and apologized to her viewers, fans and the nation. We personally endorse Paula Deen and what she stands for. We are very saddened that she is being judged by her past, everyone has made a mistake sometime in their lives. We look forward to our continued partnership with her.”
Landies Candies President Larry Szrama also issued a letter of support. He wrote in a letter,
“Your interview this morning reaffirms who you really are and what you believe. We count it a privilege to be your friend and business partner and look forward to sweet success in the future.”
A Random House spokesman said Monday that it is monitoring the situation but remains on course to publish“Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up” this fall.
Ms. Deen also has a line of food, cookware and other products sold at national retailers across the country, including Walmart, Kmart and Target. It is not yet clear whether the retail giants will continue to sell the products.
We predict Olivia Pope we mean Judy Smith will have Paula Deen back on top in no time.
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