Kandi, RL, Toya Wright, Shamea Morton, & More – New Store Opening ‘Elle Mari’

freddyo12

August 23, 2018

Atlanta loves a new business opening, especially when the guest list looks like a family reunion. Kandi Burruss, RL, Toya Wright, Shamea Morton, Monyetta Shaw, and more stepped out in Mableton to celebrate the grand opening of Elle Mari, the new boutique from Lena Danielle and Charity Luvs. FreddyO was inside as friends, shoppers, and supporters got their first look at the space and the fashion.

Toya served as guest host and helped welcome the crowd, while Kandi, RL, Shamea, Monyetta, and the rest moved through the boutique checking out the racks and showing love to the owners. The best part of an opening like this is the energy around it: two women turning years of styling, jewelry, and retail experience into a brick-and-mortar home, and a circle of friends making sure the launch felt like a celebration instead of just another ribbon cutting.

Elle Mari is bringing affordable, statement-making fashion to the edge of Cobb County, complete with the kind of pretty, photo-ready touches that make shoppers want to linger. It also matters that the room was full of Black women supporting Black women in business. From celebrity friends to everyday customers, everybody understood the assignment: show up early, spend, post, and help a new brand get its first day off the ground.

Press play above to walk the opening with us — the arrivals, the shopping, the laughs, and the love — then keep scrolling for more FreddyO exclusives. Congratulations to Lena and Charity on the new store. Atlanta, Elle Mari is officially open for business.