Two months later, everybody is STILL talking about that tattoo. When Gucci Mane walked out back in January with a giant ice cream cone tattooed on his right cheek — lightning bolts, three scoops and “Brrr” written across the cone — fans, bloggers and more than a few fellow rappers all had the same question: why would he do that to his face? Now Gucci sits down on camera and explains the REAL reasoning behind the ice cream tattoo, in his own words.
First, let’s be clear about why this story will not die. Gucci is Atlanta rap royalty — the Trap House and So Icey era made him a blueprint for a whole generation, and his “Brrr” ad-lib is as famous as any hook in the South. The ice cream cone has been his symbol since day one, from his So Icey Entertainment name to the Bart Simpson chains the whole world copied. So when the symbol moved from his neck to his face, permanently, right in the middle of a run of legal and personal headlines, the internet did exactly what the internet does: the jokes, the memes and the think pieces have not stopped since January.
That is exactly why you need to hear it from Gucci himself instead of the rumor mill. In this exclusive video he breaks down what the tattoo means to him — the cold, So Icey identity he has carried his entire career, and what he wants the world to remember every single time they see his face. No publicist, no statement, no spin: just Gucci, talking plainly about a decision that will be with him for the rest of his life, at a moment when he also has brand-new music hitting the streets this spring.
Love it or hate it, that is the most Gucci Mane thing about the whole situation: he did it his way, and he is standing on it. Press play on the video above to hear the full explanation straight from the Trap God himself, then browse the gallery for more Gucci and Keyshia Ka’oir moments. And tell us the truth in the comments, FreddyO fam — if you were Gucci, would you have done it? And what does YOUR favorite rapper’s most famous tattoo mean?
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